Cirque du Soleil.
Cirque du Soleil approached the professor of my course "Leadership in Creative Environments" to explore future possibilities. In collaboration with the brand myself and my team delved into deep research to see what the customer and the market needs to drive attendance. From there we fully visualized various creative executions including several character developments. Featured above are several original designs that were created from the ground up. Left to right: Fortune Teller and Timekeeper.
As part of the National Student Advertising Competition my team and I were prompted by Mary Kay to rebrand a new product line targeted toward millenial women. Through various creative executions grounded in both primary and secondary research we found what the target responds to when purchasing and experiencing cosmetics. The competition culminates in a regional pitch that is to be kept within a strict 20 minute time frame. Acting as one fourth of the presentation team we effectively communicated our research development and executions to representatives from the client and the American Advertising Federation. Placing second overall and walking away with the award for best media plan.